Celebrating Small Businesses and Embracing Sustainable Shopping This Festive Season
As Christmas approaches, it’s easy to get swept up in Black Friday sales and fast, mass-produced shopping. But this year, we’re excited to join Colour Friday—a movement created by Holly & Co that celebrates small businesses and encourages us all to approach holiday shopping more thoughtfully. Here at studioEVIG, we’re passionate about offering sustainable, naturally dyed products made with care, and Colour Friday aligns perfectly with our values.
What is Colour Friday?
Happening on 29th November this year, Colour Friday is all about supporting independent makers and businesses. Instead of gravitating towards high-street giants, Colour Friday invites us to choose unique, handcrafted items, made with love and intention. Small businesses like ours at studioEVIG charge fair prices year-round, as we’re committed to sustainable practices rather than seasonal price cuts. Each purchase supports a person or small team, not a faceless corporation.
Why Shop Small and Sustainable?
Shopping with small businesses isn’t just about buying a product; it’s about connecting with the people behind the brand. At studioEVIG, each of our naturally dyed products is created with sustainability at heart. From cosy, naturally dyed alpaca lounge socks to DIY kits for creative makers, our products are designed to offer a unique gift experience that reflects thoughtfulness and care for the environment.
Choosing small businesses helps support the local economy, promotes ethical production, and often comes with the special touch of a maker’s story. With every purchase, you’re investing in craftsmanship, creativity, and sustainable practices.
Holly & Co’s Jolly poem to say shop small this Christmas! We Love it! We’re so proud to be a Co!
How to Support Small Businesses This Christmas
Shop Local: Seek out local markets and small businesses in your community, where you’ll find unique, handcrafted goods. We’re excited to be at Bristol Makers Fair on 23rd Nov, 6th December and 14th December as well as Selvedge Magazine Fair (in London) and The Frome Independent Market on 1st December! So many fantastic craft events and festive markets to suppot small businesses at!
Choose Eco-Friendly Brands: Many small brands, like ours, prioritise eco-friendly materials and sustainable dyeing practices.
Support Online Small Shops: Small businesses often rely on online sales, so explore their websites and social media for exclusive products.
Share the Word: Help small businesses grow by recommending them to friends and family or sharing your purchases on social media.
This Christmas, let’s all celebrate the unique, meaningful gifts small businesses have to offer. By choosing to support businesses like ours at studioEVIG, you’re giving the gift of craftsmanship, environmental consciousness, and a personal story—something you won’t find in mass-produced items.
Spread the word, shop small, and be part of a holiday season that values creativity and sustainability.
On Holly and Co you’ll find a curated marketplace of wonderful small businesses so do check it out!
Claire & Stephy celebrating Colour Friday! Let’s spread the colour joy this Christmas!
Spread the word, use the hashtags and shop independent.
#shopsmall #colourfriday